Minstrels and Newspaper Advertisements

Today, we understand that the media plays an important role in cultivating a culture. Blackface minstrels were one of the first forms of widespread or “mainstream” American Media entertainment. This means that it played an influential role in the mainstream media that exists today. Newspapers were another way of spreading information and culture to a large audience. The following primary sources are taken from a Newspaper publishing company called the “Now Orleans Daily Creole” in the year 1856. 

Advertisement in the October 20th, 1856 publication of the “New Orleans Daily Creole”. “Armory Hall.” New Orleans Daily Creole (New Orleans, Louisiana), October 20, 1856: 2. Readex: African American Newspapers.

The first excerpt regarding “Armory Hall” was published on October 20th.1 The referenced group called “The Christy Minstrels”  was first formed by Edwin Pearce Christy, in 1842. The group consisted entirely of white performers in blackface. While this group was one of the first to travel as a unit and make a living off of it, by 1856(the year of the advertisements below) there was much more competition. 

Earlier on in the group’s career one audience member reviewed their performance as being “more amused by their caricatures than charmed by the power or sweetness of their music”(Nathan, 158)2. This, in combination with the advertisement’s use of the word “eccentricities” proves that the audience understood and encouraged the lack of reality in Minstrel performances, practices, and caricatures. The music was not at the forefront of minstrelsy. It was there to mock one of the biggest aspects of a culture that was not their own. 

Advertisement in the November 24th, 1856 publication of the “New Orleans Daily Creole”. “The Campbells.” New Orleans Daily Creole (New Orleans, Louisiana), November 24, 1856: 2. Readex: African American Newspapers.

The second excerpt was published only about a month after the first, on November 24th.3 It gives a little more credit to the performance as a whole by referencing the vocal, instrumental, and comedic aspects of the show to draw the audience in. This second advertisement references another white minstrel group who performed in blackface called “The Campbell Minstrels”. The excerpt also takes note of their director so one can assume that this group had a following just like “Christy Minstrels”. The popularity of Minstrel shows in general began in the 1820’s and clearly continued into the 1850s. Throughout these thirty years we can see its development because this source references the style of “burlesque”. We also know that Edwin Christy is credited with creating the 3-act show4
. Knowing that these traditions or styles were new to the time period proves that Minstrels played a large role in the development of American theater and mainstream media. 

It is also interesting to note that these performances were taking place in New Orleans. Many minstrels were popularized in the North, so to have these two traveling groups in the same southern location perform within a month of each other shows that minstrels were more common in the Southern United States than previously thought. While much of minstrel performance is lost on the modern audience or historian, the way they were advertised provides insight into perspectives of the average attendee. 

3 “The Campbells.” New Orleans Daily Creole (New Orleans, Louisiana), November 24, 1856: 2. Readex: African American Newspapers. https://infoweb.newsbank.com/apps/readex/doc?p=EANAAA&sort=YMD_date%3AA&page=1&fld-base-0=alltext&val-base-0=Minstrel&val-database-0=&fld-database-0=database&fld-nav-0=YMD_date&val-nav-0=&docref=image/v2%3A11B849020C1891B3%40EANAAA-11B95E58D0501DF0%402399278-11B86D154E124B80%401-1211B2645EE918AF%40The%2BCampbells&firsthit=yes

4 Lott, Eric. “Chapter 1.” Essay. In Love and Theft: Blackface Minstrelsy and the American Working Class. New York, NY: Oxford University Press, 1993. 

Crazy Markets for Crazy Blues

Mamie Smith

Mamie Smith wasn’t a blues singer. Today, however, we know her as one of the most influential figures in the creation of the blues music industry. So what exactly happened?

Smith began as a cabaret singer, but one fateful day in 1920, Sophie Tucker, another singer, coudln’t make it into Okeh Record’s recording studio. Smith was givena chance to ake her first recording, That Thing Called Love, and after that was recruited to make an another recording of a song called Crazy Blues. Though Smith was not by trade a blues singer, she made the record anyway. After it was released, the record sold over 75 000 copies in just a few months. This success is especially notable, as this record was the first recording of a blues song by a black singer.

In addition to being widely commercially successful, Crazy Blues has greater economic and social implications. This recording  heralds the beginning of an entirely new music market. The popularity ofthe song caused the Okeh Records and several other labels to sign more black female blues singers to produce “race records”. Intially, these “race records” were sung by black musicians and were intended for black listeners, but soon the form of classic blues represented by these records became popular across racial lines. Mamie Smith’s record paved the way for countless black musicians to break into the blues market.  Take five minutes and listen to noted activist Angela Davis talk about Mamie Smith’s significant contribution to the music industry in this interview with NPR’s “All Things Considered”.

Article from Front Page of Washington Bee, December 18th, 1920

Further evidence of the new blues craze can be found in this article from the December 18th, 1920 issue of he Washington Bee, an African American historical newspaper based in Washington D.C.. Situated neatly on the front page, this small notice of an upcoming performance at the Howard Theater exemplifies the excitement stirring around the new musical possibilities illuminated by Smith and her record. The author of the article heralds Smith as “one of the most-talked-of women who ever parter her lips to pour forth melodies…”. Not only does this article encapsulate Smith’s increasing fanbase, but also the uniqueness of her position in society. Smith, as a woman of color, was the highest paid among Okeh Records singers. This newfound ability to turn blues into money and record sales was profitable not only for musicians, but also for record companies and theaters. Companies began to find out that if they could contract a blues singer they could make a quick buck . This recording, and the subsequent boom in “race records” ushered in a entirely new and relatively untapped musical market. Before this record, music wasn’t being marketed toward black audiences. Rather, black folk music was idealized to fit white musical standards. While this recording and these newspaper articles may still reflect the capitalist pandering that musicians are so often wont to do, they also reflect a change in the way the msuci industry looked at its consumers. Mamie Smith and her record Crazy Blues opened up an entirely new market to the music industry while simultaneously creating a pop-culture phenomenon. And I think that’s worth noting.

Works Cited

“At the Howard Theater.” Washington Bee (Washington D.C.), December 18, 1920. Accessed October 10, 2017. African American Historical Newspapers,.

Crawford, Richard. America’s Musical Life: A History. New York: W.W. Norton, 2005.

Oliver, Paul. “Smith, Mamie.” Grove Music Online. Oxford Music Online. Oxford University Press, accessed October 10, 2017, http://www.oxfordmusiconline.com/subscriber/article/grove/music/41390.

“Mamie Smith and the Birth of the Blues Market.” NPR. November 11, 2006. Accessed October 10, 2017. http://www.npr.org/2006/11/11/6473116/mamie-smith-and-the-birth-of-the-blues-market.

Sultry Divas. Recorded September 30, 2008. Columbia River Entertainment, 2008, Streaming Audio. Accessed October 10, 2017. http://search.alexanderstreet.com/view/work/be%7Crecorded_cd%7Cli_upc_723723519221.