In the March of Time archives has a short video entitled Birth of Swing. The makers of this video trace swing back to around 1917 when the Dixieland Jazz Band was formed. The narrator explains that swing music has become extremely popular at the time of its creation (1937) and dives into the history of it. The video tells the story of a Victor Talking Machine (a brand of record player) music scout visiting a cafe where the pianist was playing a “kind of swinging music.” In response to being asked what his band’s name was, the pianist replied “Dixieland Jazz Band.” The scout decided to bring them from New Orleans to New York City to the recording studio. Since then they became extremely popular across the United States. This was when jazz started to become a term commonly used in the popular music idiom. Somewhere over the course of time between then and 1937, the term jazz however, had received negative connotations as a lowly, cheap kind of music and therefore was undesirable by white audiences. A simple marketing strategy to change the word on albums from “jazz” to “swing” enabled the popularization and dissemination of the music all throughout the country. And so during the days of the production of the video swing one of the most popular music genres in the country. Swing music, it gets concluded, was simply jazz music from an earlier period in American History.
Birth of Swing. Produced by Home Box Office. http://search.alexanderstreet.com/view/work/bibliographic_entity%7Cvideo_work%7C1792778.