Marketing and Operations Intern, The Field Institute and Diive in Cape Town, South Africa
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- Developed comprehensive email and social media marketing collateral for consulting business and newly launched global leadership program.
- Recommended email campaign strategies which drove newsletter subscriptions by over 40%.
- Assisted and advised in the creation and launch of the newly developed website
- Created the company’s strategic marketing and sales campaign for the United States partnerships.
- Invited to participate in multiple US-based client outreach and prospective sales meetings.
Social Media Marketing Manager, St. Olaf College
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- Strategized, advanced, and implemented content for St. Olaf’s Instagram, Facebook, and Twitter pages with an audience of 50,000 active alumni, parents, students, and prospective students, and strengthened the institutional voice.
- Managed and developed Instagram “takeovers” strategy, displaying student perspective for large on-campus events (All in for the Hill — a 24-hour $600,000 fundraising event — and Homecoming), which resulted in an 8% increase of Instagram audience engagement over previous campaigns.
- Created Instagram posts that had the top four highest audience engagement since the inception of the college’s account
- Assisted with the launch of the college website update by editing, testing, and developing more than 25 website pages.
Commencement Coordinator and Sub-Committee Chair
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- Chosen as one of three students to lead planning and execution of St. Olaf Commencement and Senior Week events with over 6,000 in attendance and more than 20 events over a four day period.
- Led and managed a four month project with a 30 student team to seamlessly execute St. Olaf Commencement Illumination Ceremony, a distinctive graduation tradition with at least 4,500 in attendance that required complex flawless execution.
President, St. Olaf Alpha Phi Omega
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- Provided leadership to an organization of over 150 people, managed 10 member executive board, and increased active membership by more than 50%.
- Led the creation and implementation of weekly philanthropic service and fellowship programming (10 events per week) to serve all members of the organization.
- Developed fundraising strategies that more than doubled organizational budget from $4,800 to $11,000.
Student Activities Committee Member
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- Performed weekly updates of the Student Activities Committee website for the strategic marketing of campus events.
- Developed weekly all-campus social events for 3,300+ students.
- Managed communication and contracts with performers, entertainers, and speakers that were featured on campus.
- Executed large scale projects