About Me

Kathryn graduated from St. Olaf College in Minnesota with a Bachelor’s degree in Environmental Studies and a minor in Digital Media in January 2019. Some highlights include working as a Videographer in Watertown, MA, working at three different radio stations (88.9 WERS in Boston, WBRU in Providence and KSTO radio through her school), creating a documentary on agricultural livelihoods in Iceland, traveling to Japan to work on an organic farm and learn about sustainability, documenting the various programs and summer offerings at Ghost Ranch, and, most recently, stewarding and cultivating the Railyard Park and creating unique program opportunities for the Santa Fe community.

In her free time she enjoys running, writing, hiking, skiing and making music on the flute or piano.

Resume

Education

St. Olaf College, Northfield, MN – BA Environmental Studies, Minor in Media Studies, 2019 

Internships: Digital Scholarship Center – Produced videos, podcasts, and PSA’s about Cyber Security; taught students how to operate AV equipment and creative software, 88.9 WERS – Plan donor acquisitions through email, social media and on-air communications. Record and produce “New Music” and “Car Donation” radio spots. Research sponsors for upcoming music festival. 

Activities: Study abroad in Iceland and Japan to film and produce environmental documentaries, XC and Track distance runner, Team Tibet Cultural Organization, Music Entertainment Committee

 

TechLabs Berlin – UX Design Specialization Bootcamp           Oct 2021 – Feb 2022

  • Launched a social services app, Nearby, to connect communities with local available social services   
  • Sent out user research surveys, performed interviews, and created designs in Figma based on user personas, explored user flow to make information accessible, comprehensive, and relevant
  • Completed 100+ hours of coursework on UX design, research and web development

 

Experience

Digital Content Manager, Boston Children’s Museum; Boston, MA            May 2022 – Present

Marketing Director, Railyard Park Conservancy; Santa Fe, NM            Nov 2019 – May 2022

  • Launched a digital experience, Explore Your Park to communicate available public resources 
  • Designed educational activities for children and less served individuals: Public Art Bike Maps, Design Your Own Park, and Garden For Climate Victory
  • Managed website, social media channels, non-profit software (Keela)
  • Created engaging monthly newsletters, videos, graphics, and branded materials to increase community engagement by 50% y-o-y
  • Led the annual giving campaign for fundraising that surpassed campaign goals by 200% 
  • Hosted large community programs: Safe Summer Fun, Teacher’s Night Out, Urban Ecologies Exhibition, and Earth Day Online to further promote community engagement

Content Writer, LOKA Creative; Santa Fe, NM            April 2021 – Feb 2022

  • Established digital presence by creating clear, attractive copy and engaging content with a distinct voice for clients spanning legal, state, and cybersecurity domains
  • Employed SEO principles for website content, published blogs, designed newsletters that improved web traffic and social media engagement by 45%

Videographer & Video Editor, Watertown Cable Access; MA            March 2019 – Nov 2019

  • Edited and shot B-roll for documentary videos, packaged news shorts on sports and community events, filmed and broadcasted town hall meetings live with multi-cam
  • Created graphics in Adobe Photoshop & After Effects, broadcast graphics & lower thirds using LiveBoard

Communications Coordinator, Ghost Ranch; Abiquiu, NM            June 2019 – Aug 2019

  • Produced promotional weekly videos highlighting events and programs at the ranch
  • Led youth groups and managed college staff teams to streamline summer operations

 

Software Tools

Proficient with Adobe Creative Suite; Figma; Asana; Airtable; Keela; Dropbox