bibliography and misc.

Brittany Murphy – Social Media Management

My conversation with Brittany revolved heavily around researching and adapting to the ever-changing social media industry. We discussed how being an efficient team is a vital part of ensuring the workflow continues smoothly. Some other takeaways I got from our conversation are that being in the social media industry is all about adaptation, which means keeping up to date with news, trends, and popular influencers. Social media teams must also be able to work with the creative productions teams to make sure their image/video fits the message of the post and is visually appealing to the target audience. We also tackled the idea of choosing what content should be placed on what platform. Similar to traditional marketing, there is a target market that can be reached through certain social media channels. All in all, Brittany provided me with a deeper understanding of the back-end work that goes into creating quality content that is well-perceived by the audience.

Gus Reynolds – Graphic Design

While my conversation with Gus was more of a networking meeting, the knowledge I gained is applicable to my major and project. When I met with Gus we discussed the qualities of a design and brand that add value, such as consistent visual style, breaking away from cliche methods, and designing for the client. These practices are essential to ensuring that the client is satisfied with the message the design conveys, while also appealing to the target audience so that engagement increases at the desired rate. I plan to implement these ideas (along with others) into my creative productions department as guidelines to create a structured system that is successful and enjoyable for employees.

Emma May – Advertising

Talking with Emma gave me a lot of insight into the activities of a small advertising/marketing company. In my meeting with Emma we talked about workflow and basic operations of a company in the advertising industry. She told me about how her company has an informal culture and operates with a simple functional structure. This style of internal operations will help my company create a psychologically safe environment. The conversation with Emma has greatly influenced how I plan to structure my company. 

Bob Thacker – Marketing

My conversation with Bob was mainly focused around my skills and career as a graphic designer. While his advice was directed to me, the information will pertain to the designer I employ. Bob suggested a ‘less is more’ approach, meaning that work should focus on quality over quantity. We also discussed how to market myself as a designer, this will apply to Moosehead as the company will start with my skills. Finally, Bob and I talked about how to reach out to potential contacts, which revolved around making personal connections first. I plan on applying this to the strategy Moosehead will have in contacting clients.

Moosehead will be a social media/design firm for rural/small businesses. Small businesses lack the workforce and time to develop a strong social media presence and create content at the level of quality necessary. Moosehead will fulfill this role and connect these small businesses with a broader consumer base. This will not only help the businesses but also the community as a whole, bringing popularity and excitement to slow-paced areas. 

other projects