The St. Olaf libraries now subscribe to Euromonitor Passport, a database that is useful for anyone doing market research or looking for information about companies, products, and industries. The database contains a wealth of statistics that will reveal to the searcher top companies or brands for particular products. A big advantage of the database is that its scope is global, meaning that one can learn about companies and the business environment in any part of the world. Other sections of the database deal with consumer trends and lifestyles, technology, and sometimes information down to the city level. To get started, try a keyword search (in the upper right hand corner of the screen). Questions about using Euromonitor Passport? Ask a librarian.
(By Ken Johnson, Reference/Instruction Librarian)